Drinks and junk food firms reported to the Advertising Standards Authority

Drinks and junk food firms reported to the Advertising Standards Authority

Companies producing sweets and soft drinks have been accused of misleading consumers about the amount of sugar in their products and using the Internet as a loophole to advertise to children.

The makers of Chupa Chups lollipops, Nutella, Coca-Cola, Britvic and even the British Soft Drinks Association have been reported to the Advertising Standards Authority for allegedly targeting children with ‘half-truths’.

In a poll by the Children’s Food Campaign, Chupa Chups was voted the worst offender for a video on its website suggesting its yellow lollipops are made only from real lemon juice. In fact, they contain just 3 per cent fruit and are mostly made of sugar and glucose syrup, according to the label.

Kawther Hashem of the Children’s Food Campaign said: ‘It is unforgivable that junk food companies relentlessly target children, but also shamelessly mislead the public with half-truths and made-up so-called facts.’

She urged the Government to protect children with ‘consistent advertising regulations and vigorous enforcement across all forms of media’.

In a statement, the British Soft Drinks Association described the complaint by the Children’s Food Campaign as “completely unfounded”.

“The information they have quoted relates only to fruit juice and not, as they suggest, to the whole range of soft drinks,” the statement said. “Fruit juice is made from fruit which varies in sweetness and, under the law, a tiny amount of sugar may be added (max 15g per litre) to correct for this natural variation.  The CFC should get its own facts right first before accusing anyone else.”

Leave a Reply

You must be logged in to post a comment.

Related Sector Article

Food manufacturer Burton’s Biscuits has announced an additional £14.75m manufacturing technology investment in its UK sites taking its total British business investment over three years to £40m.

JammieDodgers

Related Sector Article

Oxfordshire based food manufacturer, Fabulous Bakin' Boys has been bought by Daelmans Group.

Muffins

Related Topic Article

The Manufacturing Advisory Service (MAS) is urging English manufacturers to captialise on the industrial resurgence in 2014 and has released a ten-point action plan to help manage growth effectively, boost efficiencies, reduce waste and increase sales.

Alex Brigginshaw, Business Development Director at Amarinth, has used MAS support to boost sales and increase its export activity

Related Topic Article

Fifty projects have been given condition offers as a part of the latest round (round 5) of Regional Growth Fund (RGF) investment, announced today.

Nick Clegg, Deputy Prime Minister and Vince Cable, Business Secretary, visiting GKN

UPCOMING EVENTS

Reports

  • ERP – Simplify your strategic investment decisions

    As the thought-provoking articles and case studies in this report demonstrate, selecting and implementing an ERP system is no light matter. Make the right decision though, and ERP can be truly transformative. Especially for smaller and midmarket manufacturers where

  • Annual Manufacturing Report 2014

    The Annual Manufacturing Report 2014 surveyed 182 UK manufacturers in Q4 2013 across five key areas: Economy, policy and risk; Finance; Automation; Skills; and ICT. The Report (AMR) was researched by The Manufacturer magazine and

More reports

Advert

Manufacturing Jobs

View all jobs

Advertisements

Advertisement

Tracking