The Lex Autolease Report on company motoring shows the market for cars in the UK is in good health. New car sales are now higher than before the recession and many Fleet Managers are reporting that their fleets are growing strongly. But while the market is strong, there are important changes taking place in the sector.
B2B buyers spend more time researching purchases and wait longer than they did the year before to contact a salesperson. Therefore, to help the educated customer, many businesses in the manufacturing industry have turned to different sales techniques, including value selling. Find out more about value selling in this free whitepaper.