The integration game

Magazine Article, Source : The Manufacturer
Published : June 2002

CRM systems can help you bend over backwards for your customers. But CRM is highly dependent on successful integration with other applications. John Dwyer examines how manufacturers can deal with the issues

Even customer relationship management (CRM) vendors have learned to be frank. As manufacturers decide whether CRM really will make a decisive competitive difference or will end in a costly disaster, Curtis Lockton, US manufacturing director of...

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