ITV Digital, ITV Digital sale talks begin

Manufacturing News, Source : TheManufacturer.com
Published : 23 Apr 2002 9:04

The administrators of ITV Digital are expected to meet executives from the Independent Television Commission today to discuss how best to sell the loss-making business.

ITV Digital went into administration last month owing £178.5m to the Football League in television broadcasting rights.

Administrators from Deloitte & Touche are now hoping to sell the operation off as a going concern as quickly as possible. The move follows failed attempts to renegotiate the broadcaster's deals with the Football League to keep its head above water.

ITV Digital, which broadcasts a digital signal through conventional TV antennae, failed to attract the anticipated number of subscribers, and was hit by a sharp downturn in advertising spending last year. Audiences for its expensive Football League broadcasts failed to meet expectations.

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