Learning from the sales team
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Magazine Article, Source : The Manufacturer
Zone : Design and innovation
Published : June 2006
Sales think designers are sandal-wearing hippies; designers think sales staff know 14 different names for coffee and nothing about the product. But they have to communicate. John Dwyer finds out what happens when they don’t
Sales and design are usually in a state of truce. Envy has a lot to do with it. Sales, after all, would be stuck for their allegedly fat bonuses if it weren’t for the engineers who came up with the product and the shopfloor people who made it. Surely...
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