The bullwhip effect
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Magazine Article, Source : The Manufacturer
Zone : Logistics and supply chain
Published : March 2008
Supply chain optimisation is not just a matter of IT or complex algorithms, says Malcolm Wheatley, it relies on understanding demand and capacity, and bringing about change
A t the Carlisle plant of United Biscuits, an experiment is underway. Aided by The Manufacturing Institute, a single production line is being planned in a different manner. The goal? Bringing an end to the disruption caused by the notorious...
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