Innovation foundations
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Magazine Article, Source : The Manufacturer
Zone : Design and innovation
Published : April 2008
Debbie Giggle discovers how some of the most advanced and creative companies structure, finance and manage new product development, and what the rest of industry can learn about effective innovation strategy
Birmingham City University’s Technology Innovation Centre (TIC) recently flagged up perceived shortcomings in the way UK manufacturers manage innovation. Professor Adrian Cole reported: “We found short-term, often customer-driven, urgency dominated...
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