Blue chips gone green
Published : October 2007
The big names in business are going full throttle to market their green initiatives, but who can shout the loudest in the battle for enviro-domination? Debbie Giggle explores energy saving strategies at three of the UK's major businesses and asks how smaller companies can join the energy efficiency parade
High street names are, it appears, falling over themselves to publicise their environmental initiatives. Are their motives sincere? Or are they simply clambering aboard the "green sells" bandwagon? You don't need to be Poirot, my dear Hastings, to see a solid commercial motive behind most developments, but some of the keenest little grey cells in the country are focused on reducing carbon footprint. So what can we learn from these major names?
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