General Motors offers employee discount to public to accelerate sales
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Manufacturing News, Source : TheManufacturer.com
Published : 02 Jun 2005 19:58
Struggling against falling sales figures, General Motors, the world’s largest automaker, announced today that it will offer the same discount it gives to its employees to all buyers of a new GM car or truck in the next month.
The offer extends to sales of all 2005 GM vehicles except the Chevrolet Corvette model and GMC medium-duty trucks, and will run from June 1 to July 5. The offer could potentially result in a discount $7,000 or $8,000 off the standard retail price.
GM is likely hoping that the discount will help turn things around. The company reported a $1.1 billion loss in the first quarter of this year, and May vehicles sales dropped 5.4 percent from the same period a year ago.
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