Walking a mile in their shoes
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Magazine Article, Source : The Manufacturer US
Published : June 2005
Anand Sharma says that the best way to learn your customers’ wants is to become a customer yourself
If I were to meet you in the street and ask what your customers want, would you be able to answer? Twenty-first-century customers expect innovation—they want a manufacturer to anticipate their needs and supply responsive solutions, before, during and...
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