Toyota’s tenacity
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Magazine Article, Source : The Manufacturer US
Published : July 2005
Anand Sharma takes a trip down the Toyota Way
Why do people buy Toyotas? Especially in the US, where we are still wed to big muscle cars and SUVs that make a statement? Ask a Toyota owner and the answers will likely be quality, innovation and price. In Fortune’s March 7 issue, Toyota was listed...
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