DaimlerChrysler to import Smart Cars - no US plants
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Manufacturing News, Source : The Manufacturer US
Published : 03 Jul 2006 13:05
DaimlerChrysler has announced it will sell the two-seat Smart Car in the US in early 2008, but will not open manufacturing plants in the US.
The Smart Car is the two-seat, less-than-nine-foot-long and easy-to-park mini subcompact from Europe. It is sold in 36 countries, with Italy it's biggest market at annual sales of 40,000 cars. The car is manufactured in France, and at least initially, Daimler Chrysler will ship the cars from there.
Earlier market studies in the US proved it was not the time to sell the Smart Car in the US, but given that gas prices are likely to remain at $3+, with the Smart Car getting 40+ mpg, now is the time.
The car lists at about $15,000. A test drive of the squat vehicle with its three-cylinder engine prompted the editor to sigh and say, "so it's come to this."
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