Sony wins best brand in Harris Poll 3rd time running

Manufacturing News, Source : TheManufacturer.com
Published : 18 Jul 2002 17:07

Sony has been named best brand, for the third consecutive year, by the annual Harris Poll, which studies the relationship between corporate reputation and brand image.

Sony has won this distinction five times in seven years, and it has never been lower than third.

Dell Computers was the runner up, Ford Motor Company followed in third place, and Kraft Foods received fourth place.

The Harris Poll is an online survey taken from 2,050, and it is modeled after the Harris Interactive which accurately forecasted results for the 2000 election.

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