Mass customization versus mass production
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Magazine Article, Source : The Manufacturer US
Zone : World class manufacturing
Published : March 2007
In a field of mass manufacturers, custom manufacturers stand out, finds Alan Earls
The “have it your way, right away” approach of mass customization flies in the face of everything manufacturers have learned since the dawn of industrialization. It sounds like a return to craft production, for example, when every blunderbuss rifle...
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