SAP unleashes next wave of product autotracking and ID

Manufacturing News, Source : The Manufacturer US
Published : 16 Mar 2007 14:37

HANOVER, Germany - March 15, 2007 - SAP AG (NYSE: SAP) today unveiled what it calls "the next wave of business innovation with radio frequency identification (RFID) and other auto-identification technologies," designed to enable companies across industries to apply the technology in unprecedented ways to solve pressing business challenges.

With expected availability for first customers in Q2 2007, product tracking and authentication (PTA) marks the first in this new generation of business processes that tap into the wealth of information on sensor-tagged objects—information that will be managed in the newly developed SAP object event repository. Among the first of many industries that stand to benefit is the pharmaceutical sector, where PTA processes will help secure distribution and combat drug counterfeiting and diversion, a problem estimated to cause $75 billion in lost revenue per year by 20101. The announcement was made at the CeBIT trade fair, being held in Hanover, Germany, March 15 – 21.

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