Rethinking the service supply chain

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Done well, service is not a cost center but a profit center, and a differentiator. April Terreri speaks with Professor Morris Cohen to find out how

How viable is your service supply chain? Probably not as viable as it could be, according to Morris Cohen, PhD. Cohen is professor of marketing and logistics at the Wharton School at the University of Pennsylvania and co-founder of MCA Solutions in...

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