Puma to "marry up" to Gucci, Laurent

Manufacturing News, Source : The Manufacturer US
Published : 12 Apr 2007 23:02

Luxury meets athleticism, as French retailer PPR makes a $7.1 billion bid to marry Puma to PPR's Gucci and Yves Saint Laurent fashion brands.

PPR will buy a 27 percent stake in Puma and make an offer for the rest of the company.

Herzogenaurach-based Puma claims to welcome the offer, and will recommend it to shareholders. Puma is a premier provider to the National Basketball Association, but, has been attempting to upgrade its product lines into shoes, eyeglasses and apparel, and in fact launched a footwear collection with Alexander McQueen, part of the PPR group.

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