Fast lane on comeback highway
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Magazine Article, Source : The Manufacturer US
Zone : Leadership and strategy
Published : May 2007
Detroit shifts gears to gain back lost market share. April Terreri asks, can American brands gain on American-made Toyotas and Hondas?
Detroit’s current predicament didn’t happen overnight. Just 20 years ago, Chrysler, Ford, and GM held 71 percent of the US auto market. Over the last few decades, the Big Three continued to lose market share to Japanese automakers manufacturing in...
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