Heineken looks to strengthen Swiss market position
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Manufacturing News, Source : The Manufacturer US
Published : 10 Apr 2008 10:06
Heineken, the Dutch brewer, has expressed interest in buying the beverage division of Eichhof Holding in order to increase its influence in the Swiss market.
The firm’s takeover plans would involve a demerger of Eichhof Holding in order to form a separate beverage division, which Heineken would then purchase.
If the 176 million euro (£141 million, $278 million) deal is approved by the Swiss competition authorities and Eichhof shareholders, it will boost Heineken up to second position in the Swiss market.
The tender offer is due to be released on 7 May.
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