Cadbury buys Pfizer chewing gum unit for $4.2B
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Manufacturing News, Source : TheManufacturer.com
Published : 02 Jan 2003 19:31
Cadbury Schweppes has announced plans to purchase the Adams chewing gum unit from Pfizer, Inc., adding brands like Dentyne, Trident, Clorets, and Certs to its line up.
Worth approximately $4.2 billion, the deal will make Cadbury the second largest chewing gum company with a market share of 28%, second only to Wrigley. It will also become the world leader in confectionery, owning a market share of 9.7%.
Adams brings powerful brands access to new geographies and significant scale in the fastest-growing confectionery sectors, said John Sunderland, Cadbury CEO.
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