Tahitian Noni International, Success of nature

Manufacturing in Action, Source : The Manufacturer US

Tahitian Noni International announced that sales in January were $4 million higher than sales in January of 2003. Peter Yezukevich reports

Sales in January were the highest of any January in the company's seven and a half year history and make an impressive 13 months in a row that sales have been higher than the last year's totals.

The company had reported sales for December 2003 of $42.5 million, which of course shattered the previous December's sales.

Morinda, Inc., and Tahitian Noni International were founded in 1995 with the introduction of Tahitian Noni Juice as its featured product. Tahitian Noni International sells Morinda's juices and specialty foods through a network of distributors.

Named after the scientific name of the plant morinda citrifolia, Morinda, Inc., introduced Tahitian Noni Juice to the United States in 1996. Since then, Morinda, Inc., has begun distribution to 15 other countries.

Morinda, has a combined total of over 85 years of experience with Multi Level Marketing (MLM). They have become the fastest growing MLM company in all of network marketing history, and are proud members of the Direct Selling Association and follow the DSA's Code of Ethics.

In 1998, Morinda, opened up in 13 new countries besides introducing 12 new products in the United States, all of which have morinda citrifolia plant derivatives.

Based in their new state-of-the-art manufacturing facility in Provo, UT, Tahitian Noni International has done over $1 billion worth of business in six short years. With operations in over 50 countries, over 1,000 employees, and close to half a million distributors, Tahitian Noni International is solidifying its position as the world leader in noni products. From an impressive first year at $6 million in sales to an astounding $400 million in their fifth year, Tahitian Noni International has earned its place as one of the fastest-growing companies of all time.

In 2003, Tahitian Noni International had some amazing accomplishments. Every month in 2003 exceeded the corresponding month from 2002, and every month in 2003 created a new record for that specific month. They surpassed $2 billion in cumulative sales and $1 billion paid out to distributors. They also broke the company's long-standing "two second barrier." Currently a bottle of Tahitian Noni Juice is sold every 1.9 seconds, every hour, of every day, of every week around the world.

The continued success of Morinda, Inc., and Tahitian Noni International is attributed to many factors. The successful release of the film "The Legend of Johnny Lingo" in the United States, produced by TNI, helped to increase distributor activity and to reactivate and reenergize the distribution network. The adventure film, which expounded the benefits of the noni fruit, made more on a per-screen basis than almost every other film released in its final two weeks of distribution.

The Tahiti Trim Plan 40 weight management system has been the most successful launch of a new product in the company's history, after Tahitian Noni Juice. The diet plan sets itself apart from others by addressing core issues, not just eating habits. The Tahiti Trim Plan 40 looks at weight loss in terms of cravings, plateaus, and maintenance.

In February of this year, the company was presented with an award for positive impact in the collective islands of Tahiti Nui (French Polynesia) from the French Polynesian government at the United Nations Headquarters. Tahitian Noni Juice has recently become the number one export of the islands.

Tahitian Noni International has also been recognized as the Best of State medal winner for Health / Nutrition Products in the state of Utah.

Showing respect for its most important interests, the company has dedicated more than $1 billion of its cumulative revenues to compensation for its distributor network. The network encompasses hundreds of thousands of individuals throughout the world. In addition, company initiatives have achieved objectives such as cross-culture understanding, scholarship programs, and the development of schools, medical facilities, and growth for local economies in French Polynesia and other islands which grow the plant morinda citrifolia.

Also, TNI hosted its first Women's Health Summit in Orlando, FL, in April of last year. Over one thousand distributors from all parts of the world came to hear about issues relating to women's health, their hormones, their well-being, and weight loss and management.

All of these factors have added to the continued increase in sales and exposure of the product over the past few years, and the company looks forward to continuing to contribute to amazing growth next year as well.

European sales are exploding after receiving EU approval for the sale and consumption of Tahitian Noni Juice, and TNI is opening new sales offices in Korea, England, and Germany. In South America, new markets have been opened in Brazil and Ecuador. And the Tahitian Noni Cafe in Japan is enjoying incredible success---so much so that there are plans being made to bring Tahitian Noni Cafes to the rest of the world.

Tahitian Noni Juice is popular the world over. No other healthy beverage has made such an impact so rapidly. According to the company, this is because Tahitian Noni Juice can increase mental clarity and attention span, as well as allow greater physical performance levels.

It also benefits many systems of the human body, including the immune (by supporting the immune system's natural ability to fight disease and infection), circulatory (it is a superior antioxidant that helps rid the body of harmful free radicals and increases energy levels), and digestive (it supports proper digestion and helps the body absorb more nutrients at the cellular level) systems.

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