Mass Appeal

Magazine Article, Source : The Manufacturer US
Zone : Design and innovation

It seems counterintuitive: successful manufacturers that mass-produce and, at the same time, individually customize their products for consumers. But many manufacturers have found a way to make it work, using innovative management techniques and technology, reports Pamela Derringer

C onsumers now can order personalized computers from Dell Computer, custom pants from Lands’ End, made-to-order sneakers from Adidas, books by the page from Amazon.com and then go out for a “have it your way” sandwich from Burger King. Is mass...

Why Register?

• Get full access to The Manufacturer.com
  Access to all online content, including - Features, white papers, interviews and all archived content.
• Weekly newsletter delivered to your inbox
  Featuring the weeks top manufacturing news, features and jobs.
• Free Magazine Subscription
  If you work in manufacturing, and live in the UK or US, you may be entitled to a complimentary subscription to the printed edition. That's 12 free copies!
• Supplier Directory listing
  Registered users are entitled to a free listing for their company into our supplier database.
• Have your say...
  Registered users have the ability to comment on all articles published on the site.

Please click here to register for free

Login

Already have an account and just want to login?

Email address:
Password:
Remember me:

Loading