Using Virtual Reality to market complex engineering products

Virtual Reality Augmented Reality Industry 4.0 Technology - image courtesy of Pixabay.

Swindon-based Rendermedia is heading to the US after its Virtual Reality (VR) experience developed for Airbus was chosen by HTC to showcase the potential of VR to market complex engineering products at one of the world’s biggest technology shows.

Three of the programmes made by Rendermedia for Airbus will be featured at the Consumer Electronics Show (CES) being held at Las Vegas between January 5 – 8, which is attended annually by more than 170,000 people from 150 countries.

Visitors to HTC’s booth will be able to immerse themselves in the experience of taking part in a helicopter rescue mission following an earthquake, flying an Airbus A400M flying close to the ground through the Welsh Valleys, and landing an Airbus A350.

The VR experience originally created for Airbus Defence and Space in April 2016 had its International launch at ILA in Berlin – one of the world’s largest aerospace shows – and its UK launch at Farnborough International Airshow in July.

Since Farnborough, Rendermedia’s founder Mark Miles has been invited to speak at a number of major international events on the future potential of Virtual Reality and Augmented Reality in the worlds of sales and marketing. A presentation he made at Excel London in October led to him being approached by HTC.