JLR boasts record sales in July

Posted on 8 Aug 2016 by Victoria Fitzgerald

Jaguar Land Rover, manufacturer of premium luxury vehicles, has reported its best ever July retail sales of 44,486 vehicles, up 34% compared to July 2015.

The month’s record performance has been driven by strong sales of the Land Rover Discovery Sport, the Jaguar XE and the F-PACE. Jaguar Land Rover sold 336,052 vehicles in the first seven months of 2016, up 23% on the same period in the prior year.

In July, Jaguar Land Rover has delivered a solid performance in China and North America with retail sales increasing by 64% and 51% respectively compared to the previous year. Retail sales were up year-on-year across all other regions: 38% in the UK, 24% in Europe and 2% in other overseas markets.

Andy Goss, Jaguar Land Rover Group sales operations director said: “This has been another record month for Jaguar Land Rover with impressive sales across both of our brands.

“The Discovery Sport and the Jaguar XE have delivered record July sales performances and the Jaguar F-PACE is in popular demand with our customers, reflecting the global appeal of our strongest ever vehicle line up.”

The JLR engine production facility in Wolverhampton.
The JLR engine production facility in Wolverhampton.

Land Rover strengthened its position, with record July sales of 31,288 vehicles, up 19% year-on-year. The best-seller for the month was the Discovery Sport, retailing an impressive 8,392 vehicles, closely followed by the Evoque with sales of 8,208 vehicles. Calendar year-to-date sales for Land Rover reached 261,194 vehicles, 15% up on the prior year.

Jaguar recorded its best July ever, delivering 13,198 vehicles, up 91% on the previous year, reflecting the strong launch of the F-PACE as well as continued solid sales of the XE. This month, Jaguar performed very strongly across all regions, notably in North America, where thanks to the brand’s expanded line up in showrooms, sales more than doubled year-on-year. In China, sales more than tripled versus July 2015. Calendar year-to-date sales for Jaguar were 74,858 up 69% year-on-year.