Paint manufacturer AkzoNobel took its ‘Let’s Colour’ initiative to Ashinton, the location of its new £100m factory to embed good relations with the community before the site becomes operational.
The Let’s Colour programme is part of AkzoNobel’s CSR strategy and aims bring colour into public spaces, brightening communities across the globe.
The latest Let’s Colour creation has been revealed in Ashington, where AkzoNobel is due to open its £100m factory in 2014.
The Ashington Let’s Colour artwork has taken the form of a four by eight metre mural painted on the side of Northumberland College – located just a mile from the new factory site and the tallest building in the town.
The artwork was designed by Jade McCormack and achieved in association with the community charity, Groundwork North East.
In addition to Jade and other college art students, management representatives from the new factory attended the unveiling of the Let’s Colour artwork. They were joined by local MP Ian Lavery and councillors from Ashington Town Council and Northumberland County Council – and the Dulux Dog, representing AkzoNobel’s best known brand.
Mr Lavery said that the unveiling was a significant moment for Ashington, bringing together AkzoNobel and Northumberland College which are “are extremely important to our local communities.” He added that he looks forward “to them playing a significant role in Ashington and across South East Northumberland for many years to come.”
The new Ashington AkzoNobel factory will produce 90m litres of paint per year for sale across the UK and Europe while halving the company’s environmental impact in the North East. AkzoNobel manufactures household brands such as Dulux, Polycell and Cuprinol, in the UK.