Coca-Cola Enterprises aims to boost recycling in Scotland this summer

Posted on 29 May 2013 by The Manufacturer

Coca-Cola Enterprises (CCE) is to introduce a range of initiatives over the summer as part of its drive to boost consumer recycling in Scotland.

The global drinks manufacturer is to launch its Happiness Recycled campaign at Scottish festivals RockNess, from 7-9 June, and the Royal Highland Show, from 20-23 June.

As part of the campaign, interactive bins will engage festival goers through interactive activities such as a basketball challenge, where consumers can use the bin as a basketball net to test their shooting accuracy, or the chance to deposit their bottles into a giant flower pot.

CCE’s presence at the Royal Highland Show also supports its involvement in Recycle Week 2013, organised by Zero Waste Scotland under the Recycle for Scotland brand.

“CCE is working hard to boost recycling rates across GB as part of its commitment to reduce the carbon footprint of its products by a third by 2020,” said Nick Brown, associate director for recycling at CCE.

“Scotland in particular has the ambitious target of recycling 50 per cent of waste from households by 2013 and our activity is designed to support the Scottish Government in achieving this,” he added.

CCE, which is world’s third largest independent Coca-Cola bottler, has 4,500 UK employees across its manufacturing sites.

Last year the company reaffirmed its commitment to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, energy and climate protection.