Coca-Cola Great Britain has announced that it is taking further action to be part of the solution to the global problem of obesity.
The new actions are focused on three key areas; giving people simple and clear information about the calorie content of its drinks, encouraging people to get active and continuing to offer people more choice in what they drink by raising awareness of low and no calorie alternatives.
Last night the company launched a new series of new adverts in the UK. Titled ‘Coming Together’, the ads appearing on ITV and Channel 4 remind viewers that all calories count in managing weight, including those in Coca-Cola’s products and brands.
The videos form part of a global advertising campaign launched by the Coca-Cola Company earlier this year, aimed at explaining the importance of energy balance to manage weight.
James Quincey, President Europe Group, The Coca-Cola Company said: “Obesity is a serious problem and I am determined we will take more actions in Europe to help address it. The actions announced build on our earlier efforts and are part of a long-term commitment.”
The company also announced it was taking further action to implement the commitments made 11 months ago as part of the Department of Health’s Responsibility Deal Calorie Reduction Pledge, to which Coca-Cola was an early signatory.
These include the launch of a new, reduced calorie Sprite in the UK from March 2013 containing 30% fewer calories, the new Coca-cola Zero advertisement launching in April and renewed three-year partnership with UK charity StreetGames which continues the company’s commitment to deliver a lasting legacy of grassroots sports participation following the London 2012 Olympic Games.
By Jodie Wells and Tim Brown