EMSc welcomes trademark ruling

Posted on 25 Jun 2012

EMSc Ltd, a manufacturer of energy saving solutions, has succeeded in invalidating a EU trademark registration for the term 'VPO – Voltage Power Optimisation'.

In upholding the request for invalidity, the EU trademark registry confirmed that the term ‘VPO – Voltage Power Optimisation’ is devoid of any distinctive character and that it is descriptive of the goods in relation to which registration was sought.

Commenting on the ruling, Alex Mardapittas, EMSc’s managing director, said: “The ruling is great news for all manufacturers of voltage optimisation products, as it will not only allow them to compete on a level playing field, but more importantly it will allow the market to flourish as the technology of voltage optimisation will become more transparent.”

The company is accredited with the Made in Sheffield accolade in acknowledgement of the quality of its manufacturing process and its expansion into international markets.