London-based luxury car maker, Eterniti Motors, is to make its first public appearance on September 13 at Frankfurt’s International Motor Show.
Eterniti Motors is to use the Frankfurt International Motor show to launch its first vehicle – the Hemera. A prototype of the new vehicle will be shown at Frankfurt, but the company hopes to begin production and supply in early 2012.
The London facilities are expected to be open later this year, and will host a team of craftsmen and technicians that will hand-build cars according to requirements of customers.
The company has said it aims to focus on markets centred around wealth centres – large cities and urban areas in particular, and will offer ‘additional luxury, personalised specifications and exclusivity’ to its customers.
Eterniti has the backing of a group of international investors and the engineering team has extensive experience in retailing luxury and high-performance car brands, as well as experience in the design and production of high-end components and motor sport. The engineering team is led by Alastair Macqueen, who developed the Jaguar XJ220 supercar.