The UK government and Creative Industries Council (CIC) are to announce today (28 March) that they will be jointly investing more than £150m to consolidate the country’s position as a global creative powerhouse.
Digital and Culture Secretary Matt Hancock, Business Secretary Greg Clark and Co-Chair of the CIC, Nicola Mendelsohn, are to announce that more than £150m is invested to help cultural and creative businesses across Britain thrive.
A Cultural Development Fund will also be launched for cities and towns to bid for a share of £20m to invest in creative and cultural initiatives.
The power of culture and creative industries to boost economic growth is evident across the country.
In Hull nearly 800 jobs have been created and almost £220m invested in Hull’s tourism and cultural sectors since the city was named UK City of Culture 2017. And in Bristol creative hubs like the Bristol Temple Quarter are delivering thousands of jobs in design, media and music businesses.
The Sector Deal aims to double Britain’s share of the global creative immersive content market by 2025, which is expected to be worth over £30bn by 2025.
More than £33m for immersive technologies
To seize on the opportunity of this expanding market, government is investing over £33m in immersive technologies such as virtual reality video games, interactive art shows and augmented reality experiences in tourism.
Britain is already leading the way in developing immersive technologies. PWC have predicted that the UK’s virtual reality industry will grow at a faster rate than any other entertainment and media industry between 2016-2021, reaching £801m in value, and that by 2021 there will be 16m virtual reality headsets in use in the UK.
Improving the nations skills is at the heart of the government’s modern Industrial Strategy and to ensure the industry has the skilled workers it needs to deliver this, up to £2m will be made available to kickstart an industry-led skills package.
This includes a creative careers programme which will reach at least 2,000 schools and 600,000 pupils in two years. A new London Screen Academy, with places for up to 1000 students, will also open in 2019.
Creative industries are an economic powerhouse
Secretary of State for Digital, Culture, Media and Sport, Matt Hancock, said: “Britain’s creative industries are an economic and cultural powerhouse and this ambitious deal will make sure they continue to thrive as we build a Britain fit for the future.
“Our creative industries will help develop the talent of the future, ensure people are rightly rewarded for their creative content and give our firms the support they need to compete on the global stage. Millions of people around the world enjoy our world-class artistic and cultural output and we want Britain to stay a frontrunner in these vibrant sectors.”
Business Secretary Greg Clark said: “The Industrial Strategy is all about building on our existing strengths and seizing the opportunities of the future. Our creative industries have been, for centuries, world renowned and at the forefront of innovation. That’s why I was determined to place the Creative Industries at the heart of our Industrial Strategy.
“To boost this innovation, we put the creative industries at the heart of our ambitious Industrial Strategy and this joint deal is a landmark moment for our relationship with this world-leading sector. By working together with universities and industry, and by investing £150m, we will unlock growth across the UK.
“The Deal is evidence of our continued commitment to our world leading creative sector, establishing a partnership that can build on the UK’s position and reputation as one the most creative places on earth.”
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