Online snack manufacturer Graze is set to be sold in more than 1,200 major UK retailers, including Sainsbury's, Boots and WH Smith Travel.
The effort comes as the firm aims to expand its £68m turnover with its new Good to Go line of snacks.
The big retail players approached Graze to develop a range of healthy snacks, usually ordered online, as an alternative to high sugar and fat confectionary at checkouts.
Anthony Fletcher, Graze CEO, said: The launch into retails allows our delicious and healthier snacks to reach new customers and segments.
“It brings Graze one step closer to achieving our vision of becoming the number one healthier snack brand in the UK.”
The range recently accounted for the highest rate of sales across Boots’ total snack categories when it was trialed in selected stores, with over half of the purchase made by consumers who hadn’t bought snack products from the retailer in the last five months.
Amy King at Sainsbury’s said: “Sainsbury’s is very pleased to be partnering with Graze on bringing a tasty and more permissible snacking offer to our customers.
“In Graze, we have found a manufacturer who offers a variety of delicious, convenient snacks to suit everyone’s taste.”
The supermarket will take on 12 stock keeping units.