JLR reports growing demand for plug‑in hybrid models

Posted on 31 Oct 2024 by James Devonshire

JLR has reported growing demand for its plug-in hybrid vehicle (PHEV) models.

Announcing its results for the first half of 2024, the Warwickshire-based manufacturer said PHEV sales were up 29% on 2023. JLR said this is due to more customers purchasing PHEVs as a stepping stone to battery electric vehicles (BEVs).

For JLR’s Range Rover brand, global PHEV retail sales were up 47% in the first half of FY24, while plug‑in electric hybrid Defender global retail sales were up 23% compared to the previous financial year.

This builds upon accelerated growth of JLR’s global PHEV sales, which increased 59% year‑on‑year in FY24 vs. FY23, while new Range Rover plug‑in electric hybrid retails nearly doubled over the same period.

Mark Camilleri, Director of Electrification Services at JLR, said: “Demand is growing for our plug‑in electric hybrid models as customers become more accustomed to electrification. PHEVs offer performance, fuel economy and low emissions, with zero emissions while driving in pure electric mode. They also give clients the opportunity to adapt to a new ownership experience, including home and public charging, ahead of the launch of our next generation fully electric vehicles.

“JLR is able to offer a range of fuel options to meet the energy transition dynamics of each market, and we will offer a pure electric variant of each nameplate by 2030 with the aim of reaching carbon net zero by 2039.”

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