Kit Kat sales boost growth at Nestlé

Posted on 15 Aug 2012

Nestlé have announced strong first half figures, attributed to growth in developing markets and a sustained performance in the UK.

Although sales of ice-cream in Great Britain were slower than usual due to the wet start to the summer, the heatwave that burnt its way across Russia and mainland Europe led to increased sales in countries affected by it.

Brits meanwhile turned to confectionery to satisfy their sweet tooth with Kit Kat, Rolo, Yorkie and Milky Bar proving popular and a new peanut butter flavour Kit Kat being introduced as a long-term product.

In the UK, sales of instant coffee and coffee capsules were up year-on-year and Nestle’s Maggi brand increased it product lines to 24, just 18 months after its launch.

The Nestlé Group continued to grow in all regions of the world: the Americas achieved organic growth of 6.4%, Europe 2.6% and Asia, Oceania and Africa 12.6%.

Trading conditions in North America remained challenging for the group, with increased pressure on the frozen food market.

Nestlé Kit Kat wafer line at their York facory
Nestlé Kit Kat wafer line in York

A reduction in distribution costs and an investment in R&D were among the factors boosting Nestlé’s overall organic growth by 6.6%.

Nestlé UK & Ireland are a subsidiary of Nestlé SA, the world’s leading nutrition, health and wellness company. They are one of the UK’s leading exporters, exporting over £300m worth of products each year. It has maintained a strong performance despite challenging economic conditions.

Paul Grimwood Chairman & Chief Executive, Nestlé UK & Ireland commented: “UK shoppers are looking for value for money and innovation and we are working hard to provide this for them.

He continued: “The UK market is very important for Nestlé and we are continuing to invest in our brands, our factories and our people.  Our ambitious plans for the next three years demonstrate our long term commitment and confidence in UK manufacturing.”