Kraft Foods has undertaken an agreement which will see a selection of its beverage brands offered using the Esio Beverage drink despensing system.
The Esio Beverage System produces hot or cold beverages at the touch of a button and is being marketed for both the home or work environments. Designed to lower the cost of purchasing drinks, Kraft foods has described the partnership as a “game changer”.
In an article on Foodbev.com, Doug Weekes, vice president, Refreshment Beverages, Kraft Foods, said: “Partnering with Esio is yet another way to ensure our beverage brands are where our consumers are looking.
“The technology embedded in the Esio Hot & Cold Beverage System is a game changer for the industry and fits well with our future focus on concentrates and innovative ways to reach the consumer.”