Articles

Five key lessons in monetising digital products

Business growth ideas innovation competitive advantage market share - image courtesy of Depositphotos.
Are you a manufacturer that sells, or is thinking about selling, digital goods? If so, there are some common monetisation pitfalls and critical success factors you need to be aware of. Peter Colman, Xi Bing Ang and Saagar Mehta offer advice on getting the most from your digital offering.

Three steps to data mastery for 2020

Machine Data - Big data was critical in the Human Genome Project, the world's largest collaborative biological project.
Upcoming developments such as AI and deep learning, internet of things-enabled equipment and augmented/virtual reality might be revolutionary - but the high cost of entry means they are off limits to most medium manufacturers for now.