A UK specialist in electrical control systems, cable harnesses and sub-contract manufacturing solutions has launched a major promotional campaign to help it boost sales and target new markets in 2017.
PP Control & Automation, which employs 200 people at its state-of-the-art facility in the West Midlands, is looking to build on a record £20m turnover last year by looking to finalise exciting new opportunities domestically and overseas in Germany and North America.
The company has seen a massive surge in demand from machinery builders looking to outsource non-core capabilities and is expecting export sales to surge past the 35% mark over the next 12 months.
To support this expansion drive, the firm has invested in developing a new promotional video that takes you around its 40,000 sq ft factory, detailing its expertise in electronics, mechanical assembly, pneumatics and supply chain management.
“We are starting to create a global reputation for delivering world class quality through world class connectivity and that is winning us new orders,” explained Tony Hague, managing director at PP Control & Automation.
“Over the last twelve months, we have worked really hard on our promotional material and in growing our digital activity through LinkedIn, Twitter and a host of new informational videos on YouTube. The website has been translated into German to help with growth over there and we’ve even hosted joint workshop with some of our key technology partners.”
He continued: “The new two-minute promotional video was the next step. It guides you through our capabilities, our £1m investment in automation and our in-house training school that delivers 200 hours training every year for each member of staff.”
This year is set to be a significant year for PP Control & Automation, with the factory extension on course to be completed by the end of February.
This will give the company an additional 10,000 sq ft of production space, including a new logistics department and clean assembly area.
Thirty new staff are also in the process of being recruited for the first phase of expansion, with the control and automation specialist keen to invest in six new apprentices as part of this recruitment drive.