Rolls-Royce Motor Cars has today announced the name of its forthcoming new car - an exciting and sensuous drophead to be known as Rolls-Royce Dawn.
The car was unveiled to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California.
The company said that the new model was the “next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith,” and that it “justifies the continuing investment” of the BMW Group into one of the world’s leading super-luxury brands.
Its CEO, Torsten Mueller-Oetvoes commented: “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date.”
“Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
The new Rolls-Royce Dawn will revive another famous and rare Rolls-Royce name first used in 1949, but only ever applied to 28 special drophead bodies between 1950 and 1954.
A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.
Rolls-Royce Dawn is the expected to launch during the first quarter of 2016.