Saatchi gets inside Rolls-Royce

Posted on 12 Nov 2014 by Victoria Fitzgerald

From November 13 -16 the Saatchi Gallery will host a unique insight into the world of Rolls-Royce manufacturing, exhibiting an interactive exhibition at it's Sloane Square gallery in London.

The show will remain open for just four days and will then go on tour visiting major cities around the world throughout 2015.

The exhibition, which features nine rooms, is a follow-up to the Channel 4 documentary about the brand and will allow visitors to construct their own interactive car.

Each of the rooms will focus on one key aspect in the creation of a Rolls-Royce motor car. With the first room bringing Rolls-Royce’s palette of 44,000 paint colours to life through an innovative digital display.

Visitors can select an item of their choice, place it onto the colour activation table and marvel as the room changes hue to match. They can then step into one of two paint pods each telling the story of the way Rolls-Royce creates paint.

Rolls-Royce CEO, Torsten Müller-Ötvös said: “The huge response to the Channel 4 documentary reminded us of the love people from all walks of life have for this standard-bearer of British excellence, and bears testament to the successful renaissance of Rolls-Royce over the last 11 years.

“It is only right that we give those people who support us free access to this great brand, and that this journey around the world begins in London, this most international of cities and the spiritual home of Rolls-Royce.”

Exhibits will be brought to life on visitors’ smartphones and tablets using the iBeacon technology. Loan devices will also be available so that nobody misses out. Guests will enjoy a taste of the enormous scope for personalisation afforded to every Rolls-Royce customer through the marque’s pinnacle Bespoke programme.

For those that miss the exhibition a Rolls-Royce app will be available from November 15 to recreate the experience wherever those interested happen to be.