Toyota has set itself a target of raising £1m for Comic Relief as an official partner of Red Nose Day.
The automotive manufacturer said it was committed to bringing in as much money as possible to support the work of Comic Relief through events and activities across the country that capture Red Nose Day’s spirit of fun and fund-raising.
Toyota will also be helping boost the total by selling the official 2015 red noses for vehicles, exclusively through its dealership network and its official eBay store.
Money raised for Red Nose Day (Friday March 13), including sales of vehicle red noses, will be used by Comic Relief to support projects helping transform the lives of people here in the UK and Africa.
Matt Harrison, president and managing director Toyota GB, said: “Red Nose Day achieves the remarkable feat of making people laugh while at the same time helping make a real difference for those people most in need.
“Toyota is proud to be a part of its inspirational work as an official partner of this year’s Red Nose Day and across the country we will be pulling out all the stops to raise as much money as we can.”
Harrison continued: “We have set ourselves a target of £1m that we are confident we can achieve with the enthusiasm, generosity and good humour of the thousands of people who work in our offices, factories, warehouses, workshops and showrooms, together with their families, friends and business colleagues.
“Contributing to a better society and bringing a smile to our customers’ faces are all part of Toyota’s global vision, commitments that we believe fit perfectly with Comic Relief’s mission to give constructive help to those most in need.”