When Toyota withdrew from Formula 1 in November 2009, it was not the first manufacturer to sever its previously strong ties with motor racing. Since 2008, some of the biggest automotive names have dropped out of motorsport in a difficult economy and with rising concerns about the environmentally-unfriendly image of the sport.
Tim Brown reports.
While its raison d’etre is to propel vehicles at breakneck speeds around a race track, Tim Brown discovers that the specialist knowledge of the motorsport industry is increasingly being exploited by mainstream engineering and manufacturing applications.
At the recent Microsoft Worldwide Partner Conference (WPC) 2010 in Washington, D.C., Microsoft Corp. honored the strongest performing Microsoft Dynamics partners for demonstrating significant customer impact by developing and delivering innovative solutions that help customers drive their businesses forward.
This catch line was used last week in the starting video at the SAP World Tour at the ICC in Birmingham (July 8th). So, did the rest of this mini-Saphire — SAP's big user and partner conference — live up to the tagline?