Big Data

Data: The start-up enabler

James Cadbury – using data to sell upmarket chocolate with personalisation and customisation
Posted on 19 Mar 2019 by Nick Peters
When you are thinking of entering the chocolate business, bearing the name Cadbury is hardly a handicap. But when James Cadbury – the great-great-great-grandson of the founder of the brand, John Cadbury – decided to create his own version of what was once the family business, he knew the traditional high-investment, high-risk way wouldn’t work for him.