A service based approach to manufacturing a product is one level of servitization, but taking this concept to an entire factory to produce highly personalised items is an extremely ambitious plan, one that could potentially be normal in the future.
The way manufacturers talk about servitization these days, you’d think it was something new and shiny, but it’s as old as razor blades. Nick Peters reports on the background of offering Products-as-a-Service.
As markets continually shift and competition continues to rise, the role of a manufacturer has changed drastically in the past few years. With a growing number of businesses stepping into the services field, manufacturing is clearly in the midst of an industry-wide servitization transformation.
The Manufacturer and Microsoft have published a new servitization white paper, combining research conducted by both The Manufacturer and Aston Business School’s Advanced Services Group, and the insights gained from an exclusive roundtable event hosted with Microsoft.