If you attend a wine tour or cocktail masterclass that revolves around a certain brand, would your loyalty to that brand be stronger? Probably. SME food and drink manufacturers are shifting toward a servitized approach and this is strengthening their customer relationships.
Embracing a service-based approach has been a priority for many manufacturers this year, as it can boost and/or open new revenue streams and help strengthen customer relationships. Here are The Manufacturer’s top servitization stories of the year!
The global population is projected to reach 9.7 billion by 2050. Ensuring an adequate, sustainable and secure supply of food is one of the great issues of our time. Maddy White reports on how automation could solve the question of how to feed the planet.
Eight out of 10 manufacturers believe using technologies to servitize their company will help broaden their customer base. But, if your business has never offered a service-based approach before, how can servitization be introduced?
A service based approach to manufacturing a product is one level of servitization, but taking this concept to an entire factory to produce highly personalised items is an extremely ambitious plan, one that could potentially be normal in the future.
In the past few years, the function of a manufacturer has drastically changed. With a growing number of businesses in a variety of sectors stepping into the services field, what manufacturers can now offer has transformed.