As markets continually shift and competition continues to rise, the role of a manufacturer has changed drastically in the past few years. With a growing number of businesses stepping into the services field, manufacturing is clearly in the midst of an industry-wide servitization transformation.
The Manufacturer and Microsoft have published a new servitization white paper, combining research conducted by both The Manufacturer and Aston Business School’s Advanced Services Group, and the insights gained from an exclusive roundtable event hosted with Microsoft.
Yesterday was the Servitization 2016 Conference, an annual event delivered by The Manufacturer Thought Leadership Network. Below is a recap of the day's presentations, which offered real-world examples of the benefits of a service-based business model and the growth companies can derive from embracing it.