Managing Partner, Segment Puise
Mark is the Managing Director of Segment Pulse Limited. He specializes in helping organisations to create, sell and deliver innovative customer value propositions.
Specific areas of focus include customer / sales strategy, key account management, consultative / value based selling, value proposition development; solution based business, and sales management development.
He is a Visiting Fellow with Cranfield School of Management, where he Co-Directs the KAM Best Practice Club. He has researched and written KAM Club articles on KAM strategy development, value based KAM planning, value proposition development and measuring / benchmarking value delivery using KPIs.
Mark is also a Visiting Fellow with Aston Business School – where he advises on the commercial frameworks (i.e. developing and delivering strong value propositions) required within the Servitization community.
Mark has an MBA and an MSC (Advanced Manufacturing Systems.) He is a Chartered Engineer and Chartered Marketer and a Fellow of the Institute of Marketing.