There’s no denying that the internet has taken the business industry into new heights. It has bought about so many opportunities for smaller businesses to grow at an exceptional rate due to the ability to reach a wider audience, rather than be restricted to just the local area.
However, how do you go about designing and creating a website that will not only look great but will also work great as well? This guide will walk you through the answer.
Reach out to the professionals
Not everyone has the skills, or the time, to produce a state of the art website that will attract thousands of new customers and boost your sales through the roof. While it is more than possible for you to attempt it yourself, using a website building, skills and time are exactly what a website will need, and if you are unable to commit to this, you will not gain the results you want. Therefore, this is why it is recommended to reach out to professionals who can help you achieve your desired outcome. A web design Wolverhampton company, for example, will be able to produce you a website that is well-designed and structured, attractive, and mobile-responsive (crucial moving forward in 2020) that will guarantee you a measurable ROI.
Why waste your time struggling to create a website when there is a professional out there ready and waiting to help?
Keywords are crucial
The function and the look of the website are essential to get right, but so is the content on there, and there is one simple reason for this. You need people to find you! In order for people to find you, you need to make it easier for the search engines to find you. Search engines, such as Google, rank websites using algorithms that will be assessing whether your website is the right result they should be bringing up for the query entered on the search bar.
One thing they look for is matching keywords. They want to bring up results that contain the words the customer has entered. Take the example “wood manufacturers.” The customer is looking for a manufacturer that specialises in wood. If you want your business to show up, instead of your competitors, then you need to ensure that this keyword (and more) are used within your web copy and page titles. This improves your chances of increasing your ranking position on the search engine and directing traffic to your site.
To find the keywords that are relevant to your business, you need to set about doing some research. There are plenty of online tools, such as SEMrush, that will allow you to discover what you and your competitors are currently ranking for online.
Don’t rely on stock photos
The difference between a website that does well and a website that struggles to connect to consumers is the quality of the photos. If you are using free stock images, consumers will spot this a mile off and will be hesitant to use your services. Instead of relying on poor quality images, upload your own pictures. Take photos of your employees, your warehouse or office, and the products you produce to build up your credibility. Many smartphones have a high-quality camera that will allow you to do this yourself, but nothing is stopping you from hiring a freelance photographer to take the pictures for you.
