Manufacturers are at a great divide in their industry. Many news agencies, citizens, and governments are waking up to the environmental cost that the production of their products is costing the world. While western manufacturers won’t have the same health, safety, and human rights violations that other facilities will, that doesn’t mean that there is not an opportunity to be had.
By expanding your marketing base and improving upon your methods, you can appeal to companies seeking to improve their supply chain and appeal to the newest trend in the business world.
To take advantage of this opportunity, and to connect with new businesses seeking UK and European based manufacturers, you will want to implement:
Search Engine Optimization
Think of SEO as the cornerstone of your digital presence. When you invest in SEO it works to improve your baseline in a way that benefits both your clients and search engines. It works to improve the quality of content on your site as well as the experience users have when visiting your domain.
Off-site, it works to improve your backlink profile and situates your company as an industry leader.
As you can imagine, a quality SEO campaign needs a dedicated team to work on your case. Unless you have an on-site team of your own, you will want to find an all-in-one agency like Keyword Performance LLC. They offer SEO, PPC, Social Media, Copywriting, and Web Development services so that your site and marketing efforts improve.
Content marketing is effective in establishing yourself as an industry leader. It is also great at expanding your organic reach and visibility. For example, say you create a comprehensive guide of manufacturing standards and their environmental impact. This could be written in a way that favours your business, but still be informative enough to act as a white paper.
With the right marketing strategies, this article could rise to the top of Google and be seen as a must-read for those interested in the topic. You will then be the company that has provided them with such indispensable knowledge, and be seen as a leader in your industry as a result.
PR is a great tool when trying to redesign your public image to attract a new demographic. Get your name involved with the right industries and in the right context long enough, and soon you’ll be the go-to manufacturer for many UK and European businesses aiming to bring production from oversees back home.
PPC marketing can be very effective, but only if it is done correctly. This means investing in the right demographic research so you understand more about the goals of these potential new clients and, more importantly, what keywords they are searching with. You can then use this keyword research both for your AdWords campaign and to optimize the relevant landing pages.
Convince your future customers they are in the right place in one glance, and you will encourage them to spend more time getting to know you. It might not immediately result in a sale, but playing the long game is far more effective.