First we had the cronut, then came gin-flavoured everything and most recently we were gifted with Gregg’s vegan sausage rolls that have reportedly driven the company's profits up… It seems if you can merge two trends together, you may be on to a winning combination.
Food and Beverage
With the boost to bakery chain Greggs largely down to its newly launched vegan sausage roll, and many taking on ‘veganuary’ this month, the rise of alternative food and drinks products is no longer a trend, but a shift in lifestyle. How can businesses leverage it?
At The Manufacturer MX Awards 2018, the overall winner of the night was Accolade Wines, the Bristol-based wine seller. The company calls itself the ‘leading provider of New World premium, commercial and value wines – the #1 by volume in the UK and Australia.’
If you attend a wine tour or cocktail masterclass that revolves around a certain brand, would your loyalty to that brand be stronger? Probably. SME food and drink manufacturers are shifting toward a servitized approach and this is strengthening their customer relationships.