Design and PLM

Collaboration: when David meets Goliath

UK Patents Creativity Design Thinking Innovation Industrial Strategy - image courtesy of Pixabay.
When big meets small, slow meets fast and old meets young there are bound to be culture clashes. Nevertheless, ‘David and Goliath’ collaborations can and do bring many benefits to both parties. Dr Frank Tietze from the University of Cambridge’s Institute for Manufacturing explores strategies that enable established companies and start-ups avoid the pitfalls and reap the rewards of cooperation.