Why the customer drives innovation in the experience economy

The term “the experience economy” was coined in the 1990s to describe how customer experiences would become the main competitive battleground for companies. Today, we find ourselves in the middle of this new economy. In order to survive, companies now need to focus on “experience innovation” and increase their customers’ involvement in their innovation process.

People: The real enabler of business growth

Stock - 4ir skills recruitment workforce staff employee - front office and back office.
Posted on 6 Nov 2018 by Maddy White
Too often, conversations around the fourth industrial revolution focus on ‘systems’, ‘equipment’, and ‘pieces of kit’. Though every digital journey will leverage new technology, the real driver of business growth will come from your people.